In the year 2022, the idea of establishing an exclusive jewelry brand for men was brought up between me and a friend. In 2023, we officially introduced this idea by launching the 4him brand and showcasing it at the first Tehran Tech Summit fashion show. The slogan of this brand is “Define your signature: innovate your look “. We endeavor to broaden the perspective of men’s fashion by creatively introducing jewelry items. These items are designed and crafted in three categories: -Mass production, -Limited production, and -Custom-made.